About
A notebook for the space between systems and people.
I build software, study behavior, and write down the patterns that survive contact with reality.
Most of my work starts with the same question: what becomes possible when we understand the system and the person using it at the same time?
Technology explains systems. Psychology explains people. Business connects the two. And increasingly, AI is changing all three.
That's the lens I use to build software, think about startups, and study the ideas worth exploring — and it's the thread that runs through everything on this site.
Interests
Things That Keep Me Curious
01
Technology
Software engineering, system design, programming, infrastructure and emerging technologies.
02
AI
Generative AI, LLMs, AI Agents, Machine Learning, automation and the future of intelligent systems.
03
Startups
Products, founders, markets, distribution, competition, experimentation and building from zero.
04
Business
Strategy, marketing, sales, consumer behavior, pricing, growth and value creation.
05
Psychology
Human behavior, decision-making, persuasion, motivation, cognitive biases, consumer psychology and why people do what they do.
Thinking
What I'm Learning
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Human Behavior
Understanding People
Technology changes what people can do. Psychology helps explain why they do it.
Future articles and research on human behavior will be added here.
Artificial Intelligence
Where Technology Gets Interesting
Experiments and projects exploring generative AI, agents and applied machine learning will live here as they're built.
Startups & Business
Building & Understanding Businesses
Work
Things I've Built
AI-Powered Analytics Dashboard
Real-time analytics platform using LLMs to generate actionable insights from complex data sets.
Transforms raw data into human-readable insights without manual analysis.
Startup Idea Validator
Automated tool that validates startup ideas against market data and consumer psychology principles.
Reduces time-to-market validation from weeks to hours by automating research.
Consumer Psychology Framework
Open-source framework documenting decision-making patterns, cognitive biases, and persuasion principles for product teams.
Provides standardized mental models for product and marketing decision-making.
Distributed System Simulator
Educational tool simulating distributed systems challenges including CAP theorem, consensus, and failure scenarios.
Makes abstract distributed systems concepts tangible through interactive simulations.
AI Agent Orchestration Platform
Framework for coordinating multiple AI agents with different specialties to solve complex multi-step problems.
Enables autonomous agents to work together without manual task routing.
Market Research Automation Engine
Crawls competitor websites, analyzes positioning, and generates competitive intelligence reports.
Replaces manual competitive analysis with automated, real-time intelligence.
My Mental Model
How I Look At Things
Right Now
Currently Exploring
Reading
What I'm Reading
Thinking, Fast and Slow
Daniel Kahneman
Understanding cognitive biases and heuristics is essential for building products and businesses that align with how people actually think.
Zero to One
Peter Thiel
Creating monopolistic businesses through unique value requires contrarian thinking and technology that doesn't just incrementally improve.
The Innovator's Dilemma
Clayton Christensen
Disruption happens when new entrants deliver simpler, cheaper solutions that eventually outperform incumbents.
Influence: The Psychology of Persuasion
Robert Cialdini
There are six universal principles of persuasion: reciprocity, commitment, social proof, authority, liking, and scarcity.
Design of Everyday Things
Don Norman
Good design solves user problems through invisible, intuitive systems that work with human psychology, not against it.
The Lean Startup
Eric Ries
Build-measure-learn feedback loops let you validate assumptions quickly and waste less time on ideas that don't work.
Predictably Irrational
Dan Ariely
People are predictably irrational in consistent ways. Understanding these patterns helps predict behavior at scale.
The Alignment Problem
Brian Christian
As AI systems become more powerful, ensuring they're aligned with human values is one of the most critical technical challenges.
Sapiens
Yuval Noah Harari
Understanding how humans created shared fiction (money, nations, laws) helps explain why group dynamics override logic.
The Effective Engineer
Edmond Lau
Impact is a function of leverage, execution, and how you allocate your limited time. Smart engineers optimize for these.
Career
Experience
2023 - Present
Lead Software Engineer · TechStartup Inc.
- Architected and built the core platform serving 50K+ users using Next.js and PostgreSQL
- Led a team of 3 engineers, mentoring junior developers on system design and best practices
- Implemented ML-driven recommendation engine reducing churn by 25%
- Owned product strategy for the analytics module, collaborating with stakeholders
2021 - 2023
Full Stack Engineer · Digital Solutions Ltd.
- Built customer-facing web applications using React and Node.js serving 100K+ monthly users
- Optimized database queries and API performance, reducing load times by 40%
- Designed and implemented microservices architecture for better scalability
- Mentored 2 junior developers and conducted code reviews
2020 - 2021
Software Engineer · StartupXYZ
- Developed full-stack features for web application from requirements to deployment
- Built automated testing suite, improving code coverage from 20% to 80%
- Contributed to infrastructure setup and DevOps pipeline improvements
- Participated in cross-functional product meetings with design and marketing teams
Academics
Education
Master of Computer Applications — AI/ML
Institute of Advanced Computing · 2018 - 2020
CGPA: 3.8/4.0
Coursework: Machine Learning, Deep Learning, Natural Language Processing, Computer Vision, Data Science, Distributed Systems, Algorithm Design
Certifications: TensorFlow Developer Certification, AWS Certified Solutions Architect
Bachelor of Science — Computer Science
State University · 2014 - 2018
CGPA: 3.7/4.0
Coursework: Data Structures, Algorithms, Operating Systems, Database Systems, Web Development, Software Engineering
Beliefs
A Few Things I Believe
“Build before you overthink.”
“Technology is only valuable when it solves a real problem.”
“Understand the customer before building the product.”
“People don't always buy what they need. They buy what they want, believe in, or emotionally connect with.”
“Stay curious.”
“Ideas are cheap. Execution is everything.”
“The best way to predict the future is to build it — not analyze it endlessly.”
“Simplicity is the ultimate sophistication.”
“Every feature is a liability. Only add what solves a real user problem.”
“Strong opinions, loosely held. Be ready to change when presented with evidence.”
“The intersection of technology and psychology is where magic happens.”
“Constraints breed creativity. Unlimited resources breed complexity.”
“Your network determines your opportunity. Invest in relationships, not transactions.”
“Master the fundamentals first. The fancy stuff comes later.”
“If you can't explain it simply, you don't understand it well enough.”